Travel by Heart Marc Kielberger

Kielburgers boost volunteer travel

Story by Adrian Brijbassi Columnist


Marc Keilberger, one of the founders of Free the Children, speaks about Me to We Volunteer Tourism trips at the organization’s store in Toronto. (Julia Pelish/

TORONTO, ONTARIO — In a just world, the Kielburgers, not the Kardashians, would be the siblings who the media obsesses over. While the Kielburgers have their share of fans, it’s not nearly enough because if it was their mission to free the world’s children would be long complete.

Marc Kielburger’s enthusiasm and devotion to philanthropy is so intense that after a few minutes in his company earlier this year I was ready to flee the comforts of life in urban Canada for the more noble — and no doubt more enriching — experience of building schools in destitute places that need any help they can get.

Kielburger and his younger brother, Craig, have become global celebrities for their philanthropy that can genuinely be described as beautiful. Their program Free the Children has saved hundreds of thousands of lives in the two decades since the program was founded. A few months ago, they began to push their brand of voluntourism to a broader clientele.

Through Me to We Trips, which the Kielburger brothers and Roxanne Joyale, Marc’s wife, started, volunteer travellers can spend their vacation time helping to build schools in parts of the world that desperately need of infrastructure and education.

The trips are spread through the developing world, with opportunities in India, Africa and South America. Unlike some voluntourism products, Me to We offers accommodations that wouldn’t be out of place in a three-star hotel. Joyale, who co-founded Free the Children in 1995 with the Kielburgers, says the comfort level is a key to attracting travellers from North America who are eager to be altruistic but not to sleep, eat and bathe in austere conditions. Guests on one of the Kenya volunteer travel trips can stay at the Toriana Beach House, which feature air-conditioned units, four-poster beds, and a white-sand beach outside your doorstep. While the itinerary includes plenty of time building a school house, there is also time to take in a safari, bead necklaces and bracelets with members of the Maasai Mara, and get to know the residents and their culture of the area.

It is an experience that Marc Kielburger says will change your life. He points to Kenya as being a home away from home for him and volunteer travel as an undertaking that will inspire you to give more.

Me to We Trips Promote Voluntourism 

“All of our research shows that people who take part in one of our programs become more involved at home. They are active in their school volunteer efforts, they take more an interest in local politics, and they’re more likely to make sure everyone in their homes turn off the water faucet when they’re brushing their teeth,” says Kielburger, who is also a best-selling co-author along with his brother, a lawyer, and a syndicated columnist.

Me to We Trips have been primarily aimed at school groups. Corporations, families and individual travellers have increasingly become part of the customer base. Free the Children is an entirely non-profit organization but Me to We Trips is a for-profit business; 50 per cent of its profits go to support Free the Children.

It’s been well documented how Free the Children started in Thornhill, Ontario, after a then-12-year-old Craig Kielburger saw a newspaper article about another 12-year-old boy in India who lived in child slavery. The family’s philanthropy had began earlier, with one of the earliest volunteer trips occurring when Marc visited Jamaica with a church group and encountered both a mentor and his passion for giving.

“I slept on a dirty wood floor and I got really sick,” he says, “but it was one of the very best experiences of my life.”



Destinations: Africa (Ghana, Kenya), India (Udaipur), China (Guangdong, Sichuan and elsewhere), Ecuador (locations near Quito and in the Amazon Rainforest), Nicaragua.
Rates: Most trips are in the range of $4,000-$5,000 per individual, including airfare, accommodations, meals and activity fees.
Telephone: 1-877-638-6931 (toll free)
Store Location: 223 Carlton Street, Toronto, ON (see map below). The store includes fair-trade items made from artisans and entrepreneurs in the destinations where Me to We operates tours or charity initiatives with Free the Children.


Adrian is the editor of and He also edited "Inspired Cooking", a nutrition-focused cookbook featuring 20 of Canada's leading chefs and in support of the cancer-fighting charity, InspireHealth. "Inspired Cooking" was created in honour of Adrian's late wife and co-founder, Julia Pelish, who passed away of brain cancer in 2016. Adrian has won numerous awards for his travel writing, travel photography, and fiction, and has visited more than 55 countries. He is a former editor at the Toronto Star and New York Newsday, and was the social media and advocacy manager for Destination Canada. His articles have frequently appeared in the Huffington Post, Globe & Mail, and other major publications. He has appeared on national and local broadcasts, talking about travel, sports, creative writing and journalism. In 2019, he launched Trippzy, a travel-trivia app developed to educate consumers about destinations around the world.

One Comment

  • Plan Volunteering Nepal

    February 21, 2014 at 4:37 pm

    PVN Nepal is run volunteer organization for social benefit. Our major mission is to create a global understanding by encouraging volunteers to assist with our community development and youth mobilization programs. Our organization, Plan my Volunteering Nepal (PVN-Nepal) provides all the interested volunteers throughout the world a chance to tour throughout this beautiful country volunteering in any sectors they like.

    Volunteering in various project

    Teaching at School
    Teaching at monastery
    Help in an orphanage
    Medical project
    environment Program
    Home stay and Cultural Exchange
    Trekking and Tours Program


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