Newfoundland’s exquisite coastline is one of the many reasons travellers fall in love with Canada’s easternmost province. (Erik McLean/Unsplash)
Several provinces have launched new tourism campaigns. The campaigns highlight the unique cultural events and experiences in the varied regions of Canada. Many provinces saw growth in domestic travel last summer: Canadians’ travel accounted for $44.4 billion of the $59 billion generated between May and August.
There was an appetite for growth across the country — British Columbia, for example, released a BC Tourism Week Toolkit. Across the border, some regions of the US suffered from a lack of Canadian visits. Montana has just launched a “We Miss You” campaign. But in Canada, the domestic market benefitted from a rise in patriotic sentiment.
British Columbia
BC’s tourism toolkit was designed to help industry partners promote the province’s amazing landscapes and activities. As well as the picturesque sights, BC is home to many festivals, winter sports, and cultural activities. Stanley Park, Granville Island, the Butchart Gardens, Whistler Blackcomb ski area, and dozens of other experiences make BC one of Canada’s most-visited provinces.
Ontario
Ontario sought to promote its diversity and the range of cultural and recreational activities. The tourism body’s “We Stand” program highlighted the province’s welcome and varied nature. Promotions aimed to boost the culinary scene while festivals excelled in attracting international visitors. The tourism sector will aim to match the standout year in iGaming, with Ontario enjoying particular success in that industry. More players in Canada were able to access an online casino thanks to new licensing and more platforms from which to choose.
Manitoba
Manitoba launched a spring/summer campaign, “When Your Heart Needs Travel”. It was acknowledged as a success when Manitoba was one of the provinces highlighted in Travel Market Report’s “Record-Breaking Summer” report. The prairie province appeals to visitors looking for off-the-beaten-path, outdoorsy experiences. Nature lovers and adventurers might prefer a Manitoba trip to some of the popular city sights in more densely populated areas.
Québec
Québec emphasizes its winter tourism and did not have a particularly notable summer, in contrast. But there are appealing events and experiences to be found throughout the year: Carnival de Québec and the Montreal International Jazz Festival are among the most famous. The tourism sector’s “Take the Scenic Route” had a similar focus to BC’s, with visitors encouraged to explore the Charlevoix region and the Gaspé Peninsula.
Newfoundland and Labrador
Newfoundland and Labrador’s “Nature Calls” campaign is along the same lines, and for good reason: the amazing wilderness, icebergs, and off-grid travel opportunities are some of Canada’s finest. Not too many places in the world have an Iceberg Festival, but there aren’t too many places in the world like Newfoundland.
World’s Top 25 Places to Visit in 2026
Two Canadian destinations were named among the top places to visit next year. National Geographic gave Québec and Vancouver their dues, with the destinations ranked No. 2 and No. 12 on the list, respectively. The publication credited a community of explorers, editors and photographers for the collaborative picks. Québec was highlighted as a top summer destination with the Nibiischii Park reserve providing a perfect “wilderness retreat”. Meanwhile, Vancouver was picked in part for its role as a FIFA World Cup host city. The tournament takes place in June and July with games in the United States, Mexico and two Canadian cities, Vancouver and Toronto. Then there’s Vancouver’s “wild side”: amazing views, hikes, whale watching and flyovers.
Last Word
The strong figures from both 2024 and 2025 demonstrate that Canada’s tourism uplift isn’t just provincial hype or temporary. There’s a robust, nation‑wide resurgence. For both domestic and overseas visitors, Canada will always be an amazing place to visit — whether it’s to tick off a must-visit restaurant in Ontario or to see the iconic icebergs of Newfoundland.
