TIFF 2012: Trump Toronto glams up

Story by Adrian Brijbassi Managing Editor


STOCK in the Trump Toronto will have special offerings just for TIFF 2012. The restaurant features Louis XV chairs and decor that plays on the hotel’s cherry blossom theme. (Julia Pelish/

TORONTO, ONTARIO — For all the glamour and glitz of the Trump Toronto, it’s the simplest gestures that resonate most about a $500-million property that is fully poised to steal the show when TIFF 2012 arrives this week.

Managing partner Inna Levitan has decorated the hotel with luxury items, as you might expect, but many of them have personal meaning and that works to humanize a building whose very name could be off-putting to some. Her adoration of cherry blossoms — which she has been fond of since encountering them on a childhood trip with her family — is expressed throughout the hotel, including in an ornate art piece that will immediately capture your eye when you enter the lobby. Made from crystals found in the Czech Republic, the large, opulent cherry blossom branches serve as a motif for designs in other areas of the hotel, including artwork in the 261 guest rooms, decorations in the Versailles-inspired restaurant and even a cocktail in the lobby bar.

The Chocolate Lab, overseen by pastry chef David Chow, turns out dozens of hand-dipped treats a day that wind up on the chocolate cart in STOCK, the restaurant on the tower’s 31st floor. Diners can select their desired pieces, created from Valrhona Grand Cru chocolate, making this dessert cart the most decadent form of dim-sum you can imagine. It’s actually a European idea, one Levitan imported from her travels to Italy, where she saw a similar feature in a restaurant.

“I said, ‘I have to have that’ when we started to talk about the hotel,” she told me last month while the Trump was preparing for its first Toronto International Film Festival. When she explains how her life and passions have influenced the hotel, you realize that the building isn’t just manufactured from a corporate blueprint. It’s got heart in it and that gives it more warmth than I expected. The staff are tremendously friendly and outgoing, all of them quick with a laugh and a story about what it’s like to work in a luxury hotel that caters to stars.

For TIFF 2012, the Trump will host at least six “A-list celebrities,” according to director of marketing John Bullock. In August, Sidney Crosby and Alexander Ovechkin were among the hockey superstars staying at the hotel during the NHL labour talks that took place in Toronto. Harry Potter actor Daniel Radcliffe recently took up residence in the Trump while in the city to film the comedy “The F Word.”

“There isn’t a more secure hotel in the country, I imagine,” Bullock said, pointing out the Trump Toronto has 254 security cameras. “If you’re a celebrity, you can stay here worry-free. Someone is always monitoring who’s coming in and going. It’s a very safe place to be.”

The hotel also has a private entranceway that carries celebrities away from the paparazzi and to a second-floor elevator so they can avoid any activity in the lobby. But the Trump is still welcoming to the public. It soon will have the city’s highest outdoor patio, when the 18-seat terrace at STOCK opens. During the 37th annual film fest, which runs from September 6-16, it will be one of the venues with an extended liquor licence that will keep it pouring drinks until 4 am each night.

The Trump also has meeting space galore and will be hosting TIFF parties as well as lighting up the Toronto sky with a special spotlight outside the hotel. It will have attractive women selling chocolate on the street and a make-up bar available until 2 am for any last-minute touch-ups guests want before going on the town.


The newly opened saltwater infinity pool at Trump Toronto is 65 feet in length. (Julia Pelish/

Although Donald Trump is a minority owner in the part-residential tower and his company manages the building, it was Talon International Development, owned by Alex Shnaider and Levitan’s husband, Val, that built the  65-storey property. While the Trump influence is evident, much of it comes from Ivanka Trump, the billionaire mogul’s daughter. She chose the colour scheme for parts of the hotel and helped create a young, feminine, inviting atmosphere in STOCK’s bar/lounge. While SUITS, the lobby bar that may never overcome its corny name, is too dark and enclosed for comfort, the 31st-floor lounge is an absolute delight. Stick around late and you’ll see an easygoing crowd arrive to enjoy music spun by a DJ, a wine list created by master sommelier John Szabo, the 24-hour restaurant menu, and cocktails that are wonderfully named (Toronto Island Iced Tea) and outrageously priced ($20, and thereabouts).

The nightly rates currently start are $395, which is actually reasonable for a hotel of this calibre. The rooms are a minimum size of 550 square feet. They feature a mini-bar stocked with every treat you can desire, including Trump bullion bars. I’ve stayed at much, much pricier properties that don’t deliver the Trump Toronto’s level of service or technology. Room-darkening curtains close on the touch of a button on the night-table console, which also dims lights and can probably tuck you in and pour you a glass of water if you like. A tray of Chow’s chocolate treats greets you when you enter your room (and some of them are dusted with gold powder; the Donald does still have his hand in things). The bathrooms feature heated floors and those TVs embedded into the bathroom mirror, an essential part of luxury travel these days.

While there are touches that remind Levitan of her family ties in Austria and her travels to Asia, there’s plenty of Ontario in the Trump Toronto, too. The wine list showcases the best of the Niagara Region, the beer selection is decidedly local and an exterior mural is a mosaic of Torontonians’ faces. For the Trump’s globetrotting clients, it’s all an introduction to a city that Levitan believes is gaining a stronger reputation as a destination abroad.

“Toronto is like a great secret still,” Levitan said. “When they come to the city, people are amazed. There’s so much to do and enjoy here, and TIFF is the best time to visit.”

More About the Trump Toronto

Location: 325 Bay Street, Toronto, Ontario (see map below)

Reservations: You can call toll-free 1-855-888-7867 or  email or visit the hotel’s website to book.

STOCK: The restaurant, headed by executive chef Todd Clarmo, has a bounty of exceptional products, including massive tomahawk steaks and east-coast shellfish. For my taste, some of the accompaniments, including a sugary foie gras and brioche amuse bouche, were too sweet, but when kept simple, the dishes were excellent and worth the price tag. Notably, the whole, roasted Branzino ($34), a Mediterranean sea bass imported from Greece, was luscious, its flesh easily falling off the bone and never tasting unevenly cooked.

The Chocolate Cart: Indulge yourself — go to the Trump just to experience this. You can have one piece for about $2. (But you don’t have the self-restraint to hold yourself to just one little square, do you?) Chow’s creations are beautiful and delicious, and a draw all on their own. The late-night atmosphere on the 31st floor really is a lot of fun and gives you a fresh look at the city’s skyscrapers and their architecture.

Spa: The Quartz spa features the city’s longest saltwater infinity pool. It’s 65 feet and offers tremendous views of the city.

More About TIFF 2012

Tickets: Individual film tickets went on sale on September 2, 2012 and can be purchased online at the TIFF website. Packages were on sale earlier in the summer.
Stars Who Will Be in Town: For a list of some of the Hollywood celebrities visiting this year, take a look at’s travel tips for TIFF stars, including why Kristen Stewart should consider a stay at the Trump.

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Adrian is the editor of and He also edited "Inspired Cooking", a nutrition-focused cookbook featuring 20 of Canada's leading chefs and in support of the cancer-fighting charity, InspireHealth. "Inspired Cooking" was created in honour of Adrian's late wife and co-founder, Julia Pelish, who passed away of brain cancer in 2016. Adrian has won numerous awards for his travel writing, travel photography, and fiction, and has visited more than 55 countries. He is a former editor at the Toronto Star and New York Newsday, and was the social media and advocacy manager for Destination Canada. His articles have frequently appeared in the Huffington Post, Globe & Mail, and other major publications. He has appeared on national and local broadcasts, talking about travel, sports, creative writing and journalism. In 2019, he launched Trippzy, a travel-trivia app developed to educate consumers about destinations around the world.

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